Your Guide to Getting Started With Automation
Across The Floor Dance Studio increased their seasonal revenue by $84,000 in just 8 weeks by automating their enrollment process.
“Micaela and her team are helping me achieve a goal I have had for nearly 2 years ! After multiple failed attempts at trying to automate my leads, enrollment and onboarding processes, I have to thank Micaela for that actually happening!"
Cheryl, Co-Owner of Across The Floor
The Business
Across The Floor is a dance studio in the Northeast United States that offers weekly classes for students of all ages and styles.
The Challenge
For years they have tried to enroll more student by launching Facebook ads, tracking leads on a spreadsheet, and manually following up with interested families.Ultimately, their leads were falling through the cracks and their marketing efforts were not giving them the results they wanted.She invested in several platforms that her team wasn’t using and she wasn’t confident that anything would work.Her studio was losing money each month and needed something to change.
“I think I have actually cried tears of joy when I would ask a question, and The Streamlined Studio had already have it solved. I still have much to learn but for the first time I don’t feel alone trying to figure it all out. So very grateful for all the coaching and hand-holding.”
Cheryl, Co-Owner of Across The Floor
The Work
We started out by creating a custom onboarding sequence to welcome new students into the studio and immediately start saving Cheryl and her team time.
Then we moved on to design a streamlined enrollment process that allowed prospects to easily sign up for trial classes on her website, automatically reminded the leads about their trial class, and followed up with them after the class to increase their conversion rate.
Finally, we launched an Enrollment Promo Series of emails to target the leads on their email list and trigger a boost of enrollments.
As we completed her setup, we trained her entire team on their new systems to ensure that everyone was on the same page.
“The best is being able to see the results every day as well as the potential revenue in the pipeline. I am officially a #Ravingfan!"
Cheryl, Co-Owner of Across The Floor
The Results
$84,000 more money
with an automated enrollment promo campaign to retarget their current email list of unenrolled families.
33 more hours
freed up from staff each week, by getting rid of duplicated tasks and automating critical enrollment processes.
Team clarity matters
by automating the repetitive steps of their enrollment processes, employees no longer let leads fall through the cracks or new students feel unprepared.
TESTIMONIALS
Other Client
Mary Beth Snow
Dance Studio Owner
With Covid going on, I felt like my studio was at a standstill. Once I started with TSS I felt as though my batteries were recharged and I was so excited with all of the new and fresh ideas given to me by TSS. TSS helped me to integrate a whole new welcome email system and gave me just what I needed to put me a step ahead of other studios in my areas. My studio appears to be on the cutting edge in the parents eyes. I can’t thank TSS enough for giving me the push and help I needed at a time when I needed it the most.
Krystal Klem
Dance Studio Owner
Becoming a studio owner was never in my plan and when it happened I was overwhelmed with everything I thought I “HAD” to do. I started with TSS in the Do-ers Club, really I just need some social media help, well at least I thought that was all I needed. I loved the done for you social media posts but really the community and support that I found was the biggest prize. When the time came to start my new season and I was sending every email by hand, trying to keep track of every contact, trial, and follow up, and working 10+ hours a day with administrative stuff and staff plus teaching every night; it was too much. I took the leap and jumped all in with the automation through TSS. The automation, software, training, and done-for-you templates were amazing but for me hands-down the one-on-one coaching was the best. I would not be the person, studio-owner, or the teacher I am today if not for TSS. Micaela helped me get my life back in 3 months, find a confidence in myself I didn’t know I had, and grow my studio faster than I ever thought possible. I work reasonable office hours, feel refreshed and excited to be in the classroom, and have reconnected with my kids and family. Did I mention my studio is making a profit? I feel like me again and I love it. TSS helped me streamline my studio and my life.
Murphy Rowan
Dance Studio Owner
The Streamlined Studio has made automation easier and more accessible than I ever dreamed. My weekly calls with my Streamlined coach kept me on track through the whole process and took a huge weight off my shoulders. The lead sheets and contact forms invite new customers to ask for more information, and the automated follow up emails to our trial students answer questions and explain our studio culture. The Streamlined team also got my studio software connected with Keap, and all of my contacts of all inquiries, current students, and former students are all saved and tagged, and ready for newsletters and new season campaigns. Our new trials are converting so quickly, and I can tell that our Summer camp enrollment launch is going to be the biggest we’ve ever had. The whole experience has been a huge win for my studios!
Tobi Leveille
Dance Studio Owner
Knowing how important automation was to our future success, we tried to set up our onboarding procedure ourselves. Well, 9 months later it still wasn’t functioning. Enter TSS – the personal support has been instrumental in getting everything set up and consistent. The best thing – no leads get lost in the shuffle!
Darci Heavner
Dance Studio Owner
In such a short amount of time, I feel like I am more organized and less stressed, things are running smoother than they ever have been, I have a better work-life balance, and my enrollment has grown.
Before automation, I felt the need to constantly work and I lost important time with my family. Now I don’t feel the need to go home and work after I’ve taught all evening. I feel comfortable taking time for my family when that would normally stress me out.
Most importantly, I feel like I belong in this community. I feel comfortable asking questions and supported in my studio owner journey.
Make the investment in yourself! It will be worth it!
Jerome Vivona
Dance Studio Owner
It has been a tough 2 years and while we aren’t where we need to be yet, we did manage to hit our goal for the fall today! As of this morning – 200 enrolled students! that used to be the starting point – but covid-19 wiped us out. We’ve climbed back out of the whole and we are climbing the mountain again – thanks to all of your help and assistance – we reached our first goal of the year! Now let’s hit 225! We can do it! Thank you!
Naomi Roberts
Dance Studio Owner
Ever since I started my studio I have always wanted to get automation step up and running. I crave spare time and I don’t want my admin manager stuck on tasks that can simply be completed through automation. I found that I was always putting off these tasks and with TSS I have been able to get them done!
Knowing I have a complete system working in the background saves me so much time and worry.
Thank you to the team at The Streamlined Studio!
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