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How One Studio Owner Scaled Her Business While Reclaiming Her Role as CEO
"Building automation into your business is not a quick fix. It does take a bit of time to learn and understand what you are actually doing, BUT it is a total game changer!!"
Courtney DaValle, Owner of Alta Loma Dance Academy
The Business
Alta Loma Dance Academy is a dynamic dance studio located in Rancho Cucamonga, California.
Alta Loma provides comprehensive dance education through both recreational and competitive programming, serving a diverse student body ranging from toddlers as young as two years old through adults.
With their diverse curriculum and professional instruction, they've established themselves as a cornerstone of dance education in their community.
The Challenge
"Getting the leads wasn't our challenge, but knowing where each customer was in the registration process was our real obstacle."
"Managing and maintaining consistency throughout all of our communication was a huge struggle for me pre-automation."
As an ambitious studio owner with multiple initiatives constantly in motion, Courtney found herself drowning in communication demands:
Important follow-ups were falling through the cracks
Late and inconsistent reminders were being sent, or forgotten entirely
Poor quality communication didn't match the studio's excellent instruction
Strategic growth time was consumed by endless administrative tasks
Unmanageable communication volume increased as the studio grew
Courtney's natural inclination as a leader was to "do a lot of things," but this entrepreneurial spirit was constrained by the sheer volume of communication required to keep everything running smoothly.
Without systems in place, scaling the business would mean either compromising on program quality or burning out from the administrative workload.
“testimonial"
Name, Owner of studio name
The Solution
Recognizing that her ambitious vision for Alta Loma Dance Academy couldn't be achieved through manual processes alone, Courtney turned to The Streamlined Studio to develop comprehensive automation solutions.
Rather than viewing automation as a quick fix, Courtney approached it as a fundamental business transformation—investing the time to truly understand the systems and how they could be tailored to her studio's unique needs:
Created consistent communication sequences for every stage of the student journey
Developed automated reminder systems for both parents and staff
Built internal process automations that increased operational efficiency
Implemented scalable systems that could grow with the studio
Designed training protocols that allowed her team to manage the automations independently
This thoughtful, strategic approach to automation didn't just address immediate communication challenges—it created a foundation for sustainable growth without sacrificing quality or personal connection.
"Since automating with The Streamlined Studio, I've been able to scale my student body without compromising the quality and consistency of my communication."
Courtney DaValle, Owner of Alta Loma Dance Academy
The Results
The transformation at Alta Loma Dance Academy went far beyond administrative efficiency:
Successfully expanded enrollment while maintaining communication excellence
Dramatically increased operational efficiency through improved internal processes
Built and trained a team capable of managing systems independently
Transitioned from day-to-day operator to strategic CEO and visionary
Created capacity for new growth initiatives and program innovation
"I've also been able to improve internal processes that have dramatically increased the efficiency of our work. Lastly, I have been able to train a team to manage it seamlessly so that I am freed up to sit as the visionary and CEO that I desired to be for my business!"
Courtney DaValle, Owner of Alta Loma Dance Academy
TESTIMONIALS
Other Client
Mary Beth Snow
Dance Studio Owner
With Covid going on, I felt like my studio was at a standstill. Once I started with TSS I felt as though my batteries were recharged and I was so excited with all of the new and fresh ideas given to me by TSS. TSS helped me to integrate a whole new welcome email system and gave me just what I needed to put me a step ahead of other studios in my areas. My studio appears to be on the cutting edge in the parents eyes. I can’t thank TSS enough for giving me the push and help I needed at a time when I needed it the most.
Krystal Klem
Dance Studio Owner
Becoming a studio owner was never in my plan and when it happened I was overwhelmed with everything I thought I “HAD” to do. I started with TSS in the Do-ers Club, really I just need some social media help, well at least I thought that was all I needed. I loved the done for you social media posts but really the community and support that I found was the biggest prize. When the time came to start my new season and I was sending every email by hand, trying to keep track of every contact, trial, and follow up, and working 10+ hours a day with administrative stuff and staff plus teaching every night; it was too much. I took the leap and jumped all in with the automation through TSS. The automation, software, training, and done-for-you templates were amazing but for me hands-down the one-on-one coaching was the best. I would not be the person, studio-owner, or the teacher I am today if not for TSS. Micaela helped me get my life back in 3 months, find a confidence in myself I didn’t know I had, and grow my studio faster than I ever thought possible. I work reasonable office hours, feel refreshed and excited to be in the classroom, and have reconnected with my kids and family. Did I mention my studio is making a profit? I feel like me again and I love it. TSS helped me streamline my studio and my life.
Murphy Rowan
Dance Studio Owner
The Streamlined Studio has made automation easier and more accessible than I ever dreamed. My weekly calls with my Streamlined coach kept me on track through the whole process and took a huge weight off my shoulders. The lead sheets and contact forms invite new customers to ask for more information, and the automated follow up emails to our trial students answer questions and explain our studio culture. The Streamlined team also got my studio software connected with Keap, and all of my contacts of all inquiries, current students, and former students are all saved and tagged, and ready for newsletters and new season campaigns. Our new trials are converting so quickly, and I can tell that our Summer camp enrollment launch is going to be the biggest we’ve ever had. The whole experience has been a huge win for my studios!
Tobi Leveille
Dance Studio Owner
Knowing how important automation was to our future success, we tried to set up our onboarding procedure ourselves. Well, 9 months later it still wasn’t functioning. Enter TSS – the personal support has been instrumental in getting everything set up and consistent. The best thing – no leads get lost in the shuffle!
Darci Heavner
Dance Studio Owner
In such a short amount of time, I feel like I am more organized and less stressed, things are running smoother than they ever have been, I have a better work-life balance, and my enrollment has grown.
Before automation, I felt the need to constantly work and I lost important time with my family. Now I don’t feel the need to go home and work after I’ve taught all evening. I feel comfortable taking time for my family when that would normally stress me out.
Most importantly, I feel like I belong in this community. I feel comfortable asking questions and supported in my studio owner journey.
Make the investment in yourself! It will be worth it!
Jerome Vivona
Dance Studio Owner
It has been a tough 2 years and while we aren’t where we need to be yet, we did manage to hit our goal for the fall today! As of this morning – 200 enrolled students! that used to be the starting point – but covid-19 wiped us out. We’ve climbed back out of the whole and we are climbing the mountain again – thanks to all of your help and assistance – we reached our first goal of the year! Now let’s hit 225! We can do it! Thank you!
Naomi Roberts
Dance Studio Owner
Ever since I started my studio I have always wanted to get automation step up and running. I crave spare time and I don’t want my admin manager stuck on tasks that can simply be completed through automation. I found that I was always putting off these tasks and with TSS I have been able to get them done!
Knowing I have a complete system working in the background saves me so much time and worry.
Thank you to the team at The Streamlined Studio!
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