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How One Studio Owner Scaled Fast, Took Maternity Leave, and Built Her Dream Space
“In my very first year as a studio owner, I felt confident taking maternity leave—something I never thought would be possible. Now, with even more students and a growing team, I know I’ll be able to do the same with baby number two."
Darci, Owner of S&S School of Dance
The Business
S&S School of Dance, proudly serving the community since 1974, is a dance studio located in Pittsfield, Illinois, offering Ballet, Tap, Jazz, Contemporary, Lyrical, Tumbling, AcroDance, Hip Hop, and Fitness classes for ages 2 and up.
The Challenge
When Darci took over S&S School of Dance, she faced the overwhelming task of transitioning from a pen-and-paper system to an online platform.
Just months into ownership, critical tasks were slipping through the cracks as she juggled administrative duties, teaching, and adjusting to her new role.
Mornings were spent on admin work, evenings in the studio teaching, and nights back at her desk trying to keep up. With her first child on the way, she knew she needed a more efficient system to regain balance and ensure the studio’s success—without burning out.
“testimonial"
Name, Owner of studio name
The Solution
Determined to streamline operations, Darci scheduled a call with Micaela and quickly realized that The Streamlined Studio’s automation tools
offered exactly what she needed.
Committed to making the transition, she utilized The Streamlined Studio’s extensive educational resources and step-by-step guides to set up automations independently.
⚡️ Within just two weeks, the new system was fully operational.
With automation in place, Darci could now
manage text and email broadcasts from a single platform, automate onboarding emails for new seasons, and run enrollment campaigns that brought in more dancers.
As she became more confident, she customized additional automations tailored to her studio’s unique needs—creating a more efficient, organized, and stress-free operation without requiring additional administrative support.
“As a studio owner in my first five years, I can’t imagine running my business without automation and The Streamlined Studio. Their tools, services, and unwavering support have been game-changers—I wouldn’t want to run my studio without them!"
Darci, Owner of S&S School of Dance
The Results
More than doubled enrollment! 🔥
Grew from 92 students in Spring 2021 to 200 students for the 2024-2025 season.
Total enrollment (units) skyrocketed 🚀
from 147 dancers in 2021 to an incredible 397 dancers in 2024!
Reclaimed 12+ hours a week ⏰
—evenings are now spent with family, and weekends are completely unplugged.
Massive growth made a dream come true! 🤩
With the studio’s rapid success, Darci was able to purchase and renovate her dream studio.
TESTIMONIALS
Other Client
Mary Beth Snow
Dance Studio Owner
With Covid going on, I felt like my studio was at a standstill. Once I started with TSS I felt as though my batteries were recharged and I was so excited with all of the new and fresh ideas given to me by TSS. TSS helped me to integrate a whole new welcome email system and gave me just what I needed to put me a step ahead of other studios in my areas. My studio appears to be on the cutting edge in the parents eyes. I can’t thank TSS enough for giving me the push and help I needed at a time when I needed it the most.
Krystal Klem
Dance Studio Owner
Becoming a studio owner was never in my plan and when it happened I was overwhelmed with everything I thought I “HAD” to do. I started with TSS in the Do-ers Club, really I just need some social media help, well at least I thought that was all I needed. I loved the done for you social media posts but really the community and support that I found was the biggest prize. When the time came to start my new season and I was sending every email by hand, trying to keep track of every contact, trial, and follow up, and working 10+ hours a day with administrative stuff and staff plus teaching every night; it was too much. I took the leap and jumped all in with the automation through TSS. The automation, software, training, and done-for-you templates were amazing but for me hands-down the one-on-one coaching was the best. I would not be the person, studio-owner, or the teacher I am today if not for TSS. Micaela helped me get my life back in 3 months, find a confidence in myself I didn’t know I had, and grow my studio faster than I ever thought possible. I work reasonable office hours, feel refreshed and excited to be in the classroom, and have reconnected with my kids and family. Did I mention my studio is making a profit? I feel like me again and I love it. TSS helped me streamline my studio and my life.
Murphy Rowan
Dance Studio Owner
The Streamlined Studio has made automation easier and more accessible than I ever dreamed. My weekly calls with my Streamlined coach kept me on track through the whole process and took a huge weight off my shoulders. The lead sheets and contact forms invite new customers to ask for more information, and the automated follow up emails to our trial students answer questions and explain our studio culture. The Streamlined team also got my studio software connected with Keap, and all of my contacts of all inquiries, current students, and former students are all saved and tagged, and ready for newsletters and new season campaigns. Our new trials are converting so quickly, and I can tell that our Summer camp enrollment launch is going to be the biggest we’ve ever had. The whole experience has been a huge win for my studios!
Tobi Leveille
Dance Studio Owner
Knowing how important automation was to our future success, we tried to set up our onboarding procedure ourselves. Well, 9 months later it still wasn’t functioning. Enter TSS – the personal support has been instrumental in getting everything set up and consistent. The best thing – no leads get lost in the shuffle!
Darci Heavner
Dance Studio Owner
In such a short amount of time, I feel like I am more organized and less stressed, things are running smoother than they ever have been, I have a better work-life balance, and my enrollment has grown.
Before automation, I felt the need to constantly work and I lost important time with my family. Now I don’t feel the need to go home and work after I’ve taught all evening. I feel comfortable taking time for my family when that would normally stress me out.
Most importantly, I feel like I belong in this community. I feel comfortable asking questions and supported in my studio owner journey.
Make the investment in yourself! It will be worth it!
Jerome Vivona
Dance Studio Owner
It has been a tough 2 years and while we aren’t where we need to be yet, we did manage to hit our goal for the fall today! As of this morning – 200 enrolled students! that used to be the starting point – but covid-19 wiped us out. We’ve climbed back out of the whole and we are climbing the mountain again – thanks to all of your help and assistance – we reached our first goal of the year! Now let’s hit 225! We can do it! Thank you!
Naomi Roberts
Dance Studio Owner
Ever since I started my studio I have always wanted to get automation step up and running. I crave spare time and I don’t want my admin manager stuck on tasks that can simply be completed through automation. I found that I was always putting off these tasks and with TSS I have been able to get them done!
Knowing I have a complete system working in the background saves me so much time and worry.
Thank you to the team at The Streamlined Studio!
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