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How One Studio Owner Transformed Their Lead Management and Built a Thriving Dance Community
“Using The Streamlined Studio is a step above any other automation service. I have personally looked into many options, and what TSS offers is unique, affordable and customizable. Micaela and the team help EVERY client find the automation sequences that work best for them and are so easy to work with!"
Ronda Brinkman, Owner of Springfield Dance
The Business
Springfield Dance is a well-established dance studio in Springfield, Illinois specializing in classical dance techniques for all age groups. The studio has built its reputation on providing exceptional production performance opportunities while fostering personal connections with every student and family. Their commitment to classical dance training is matched by their dedication to creating a supportive community atmosphere where dancers develop both technical skills and confidence.
The Challenge
"Getting the leads wasn't our challenge, but knowing where each customer was in the registration process was our real obstacle."
Springfield Dance was drowning in disorganization despite having plenty of interested families. Leads would come in regularly, but then fall through the cracks. Without a system to track where potential customers stood in the registration process, the staff found themselves:
• Repeatedly following up with the same families while missing others completely
• Losing track of leads who had scheduled trials and which needed more information
• Struggling to maintain their reputation for personal attention when administrative chaos was happening behind the scenes
• Unable to effectively convert interest into enrolled students despite strong initial engagement
The disconnect between their quality instruction and their registration process was not only frustrating but was costing them potential revenue and growth opportunities.
“testimonial"
Name, Owner of studio name
The Solution
Springfield Dance's approach to customer service is distinctly personal – they intentionally don't publish class options online, preferring meaningful conversations to help match students with the right programs.
This required an equally unique automation solution.
Working with Micaela at The Streamlined Studio, Springfield Dance created a system that enhanced rather than replaced their personal touch approach.
The solution respected their desire to maintain direct interactions while eliminating the administrative chaos.
“Because of this process, our clients feel special and like we are offering top notch customer service. We engage with them as a person, so they know they are talking to a person. They get to know us from the first time we talk to them, and by having these conversations, they immediately feel like they are part of our community."
Ronda Brinkman, Owner of Springfield Dance
The Results
Maintains their preferred high-touch approach while eliminating administrative chaos
Makes clients feel valued and personally attended to from first contact
Builds community connection before students even enter the studio
Frees up staff time to focus on meaningful client interactions
Creates a seamless journey from initial inquiry to enrolled student
“I always feel like I am personally part of the team when I reach out for assistance. Using their service has been a game changer for me and my team at Springfield Dance."
Ronda Brinkman, Owner of Springfield Dance
TESTIMONIALS
Other Client
Mary Beth Snow
Dance Studio Owner
With Covid going on, I felt like my studio was at a standstill. Once I started with TSS I felt as though my batteries were recharged and I was so excited with all of the new and fresh ideas given to me by TSS. TSS helped me to integrate a whole new welcome email system and gave me just what I needed to put me a step ahead of other studios in my areas. My studio appears to be on the cutting edge in the parents eyes. I can’t thank TSS enough for giving me the push and help I needed at a time when I needed it the most.
Krystal Klem
Dance Studio Owner
Becoming a studio owner was never in my plan and when it happened I was overwhelmed with everything I thought I “HAD” to do. I started with TSS in the Do-ers Club, really I just need some social media help, well at least I thought that was all I needed. I loved the done for you social media posts but really the community and support that I found was the biggest prize. When the time came to start my new season and I was sending every email by hand, trying to keep track of every contact, trial, and follow up, and working 10+ hours a day with administrative stuff and staff plus teaching every night; it was too much. I took the leap and jumped all in with the automation through TSS. The automation, software, training, and done-for-you templates were amazing but for me hands-down the one-on-one coaching was the best. I would not be the person, studio-owner, or the teacher I am today if not for TSS. Micaela helped me get my life back in 3 months, find a confidence in myself I didn’t know I had, and grow my studio faster than I ever thought possible. I work reasonable office hours, feel refreshed and excited to be in the classroom, and have reconnected with my kids and family. Did I mention my studio is making a profit? I feel like me again and I love it. TSS helped me streamline my studio and my life.
Murphy Rowan
Dance Studio Owner
The Streamlined Studio has made automation easier and more accessible than I ever dreamed. My weekly calls with my Streamlined coach kept me on track through the whole process and took a huge weight off my shoulders. The lead sheets and contact forms invite new customers to ask for more information, and the automated follow up emails to our trial students answer questions and explain our studio culture. The Streamlined team also got my studio software connected with Keap, and all of my contacts of all inquiries, current students, and former students are all saved and tagged, and ready for newsletters and new season campaigns. Our new trials are converting so quickly, and I can tell that our Summer camp enrollment launch is going to be the biggest we’ve ever had. The whole experience has been a huge win for my studios!
Tobi Leveille
Dance Studio Owner
Knowing how important automation was to our future success, we tried to set up our onboarding procedure ourselves. Well, 9 months later it still wasn’t functioning. Enter TSS – the personal support has been instrumental in getting everything set up and consistent. The best thing – no leads get lost in the shuffle!
Darci Heavner
Dance Studio Owner
In such a short amount of time, I feel like I am more organized and less stressed, things are running smoother than they ever have been, I have a better work-life balance, and my enrollment has grown.
Before automation, I felt the need to constantly work and I lost important time with my family. Now I don’t feel the need to go home and work after I’ve taught all evening. I feel comfortable taking time for my family when that would normally stress me out.
Most importantly, I feel like I belong in this community. I feel comfortable asking questions and supported in my studio owner journey.
Make the investment in yourself! It will be worth it!
Jerome Vivona
Dance Studio Owner
It has been a tough 2 years and while we aren’t where we need to be yet, we did manage to hit our goal for the fall today! As of this morning – 200 enrolled students! that used to be the starting point – but covid-19 wiped us out. We’ve climbed back out of the whole and we are climbing the mountain again – thanks to all of your help and assistance – we reached our first goal of the year! Now let’s hit 225! We can do it! Thank you!
Naomi Roberts
Dance Studio Owner
Ever since I started my studio I have always wanted to get automation step up and running. I crave spare time and I don’t want my admin manager stuck on tasks that can simply be completed through automation. I found that I was always putting off these tasks and with TSS I have been able to get them done!
Knowing I have a complete system working in the background saves me so much time and worry.
Thank you to the team at The Streamlined Studio!
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